We know what shoppers seek and how to win their preference.
SHOPPER RESEARCH AND SEGMENTATION
Shopper centric thinking leads to diffentiating value propositions.
KEY SEGMENTS
AND
THEIR VALUE DRIVERS
- Quantified
- Future current generations
- Spending. Where is the money?
C | S JOURNEY
ARCHITECTURE
- Shopper marketing to activate
- Missions and role of the category
- Category management and tactics
INNOVATION
- Win with new generations
- Win with Most valuable shoppers
FINDING THE KEY
GROWTH PLATFORMS
- Stakeholder segments
- Needs , trends, aspirations
- User occasions
RETAIL STRATEGY
We develop a 360 ° approach on your market and its shoppers
- Market Stucture and point of sales data
- Financial benchmarking : buying margin, cost of goods, services, and employees.,EBIT.
- Past market and future market evolution based on intentional shopper purchase behavior.
- Retail & shopper trends.
- Shopper centric category management.
- How collaboration with manufacturers can help retailers to build differentiating offers.
BUSINESS INTELLIGENCE AND CONSULTANCY
building the key nuggets for driving insights in a 360° approach
BUSINESS INTELLIGENCE
Ask the right business questions to define which insights you need, which data and research will trigger the right business decisions and action. What kind of information sources are available and how to make a choice between the essential and the nice to know.
SHOPPERWARE helps you to build your marketing information system and optimize your investment.
our vision
01.
Relevant insights
from relevant data
02.
Shopper centricity creates differentiating value
03.
Mixed teams of researchers and practitioners
04.
Embed shopper and consumer insights in organizations as a key business process driving marketing and sales strategy and tactics.
WANT TO LEARN MORE ABOUT YOUR SHOPPER
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