WHO WE ARE
SINCE 2014
SHOPPERWARE was founded in 2014 by Dirk Vanderveken as a virtual company linking senior experts in the area of shopper research to business practitioners in the field of shopper marketing, trade marketing and category management.
OUR VISION
At SHOPPERWARE we believe that companies need to be agile , creative and forward thinking but also guided fact based insights to stay successful and create value for all stakeholders; Industry and retail will be confronted with a speeding flow of new challenges and .... opportunities.
The shopper is a cameleon , adapts quickly to changed circumstances. It is now to discover and anticipate the opportunities that lies ahead.
This changed environment needs an adequate response not only in terms of marketing strategy but may require new business models.
Those companies willing to change the old paradigms will prosper the next decade.
C/S journey
- WHO
- WHY
- WHERE
- WHAT
Shopper segmentation
- Aspirations
- Needs
- Purchase drivers
- Usage
Listen
Research
Solve
SHOPPERWARE TEAM
Luc Demeulenaere
Strategic Advisor
Methodology
Insights & recommendations
Ex-P&G Global Shopper Marketing Expert
Hanne Vincent
Senior Analyst and consultant
Project coordinator
Analysis & presentation
Ex-P&G/Alpro catman & trade marketing
Dirk Vanderveken
Managing partner
Lead research: questionnaire, field &
raw data analysis
Former Global Business development director GfK consumer goods SE
WE ARE READY TO SUPPORT YOUR TEAMS
synergy
SHOPPERWARE
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Luc Demeulenaere
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Hanne Vincent
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Dirk Vanderveken
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