Multichannel panel in home and out of home consumption.
Shopper research
Retail strategy
Shopper segmentation
Category management
Geo marketing
Training and facilitating workshops
Outlook and retailtrends
Retail financials reports
Media
Stakeholders
Government
Market research | purchase behavior
Price and promotracking
Retail financials
Full channel coverage | physical & and web
FOCUS MARKTFORSCHUNG
Tracking of consumer prices and promotional activity of consumer goods across all retail channels at category, subcategory and SKU level.
A shopper centric category managment and retail strategy requires a deep understanding of the aspirations, needs and drivers of purchase for distinct shopper segments. We quantify the size of the prize.
Psychographic
Most valuable shoppers
Fast Moving Consumer Goods
Health and Beauty
Fashion
Garden
Pet food and pet care
Interior
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