Building a category vision requires expert capabilities enabling the transformation of shopper, category and retail data to build an insight framework that feeds into the shopper marketing strategy & tactics and trade-marketing.
As consumer consumption habits change fast , some categories will benefit from these changes whilst others will be playing a more modest role in the future.
Shopperware helps you to generate a deeper understanding of the shopper and to embed the generated insights into your sales and marketing business process.

SHOPPER RESEARCH

We help you to understand the shopper journey of the new generations. We indentify the value drivers of the consumer | shopper from an omni-channel perspective.  We learn you how to integrate customer centric thinking into you go to market strategy as a manufacturer as well as a retailer.

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RETAIL STRATEGY

We  help retailers to  build differentiating offers based on key insights on which shopping missions and which categories are key to your current and fuure most valuable shopper segments.

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BUSINESS INTELLIGENCE

Ask the right business questions to define which insights you need, which data and research will trigger the right business decisions and action. What kind of information sources are available and how to make a choice between the essential and the nice to know. 

SHOPPERWARE helps you to build your marketing information system and optimize your investment.

SHOPPERWARE BV

Luc Demeulenaere

Hanne Vincent

Dirk Vanderveken